The help other sellers pay thousands for.

One-on-one calls with full-time sellers, live calls every week, and the Reseller Brain, a searchable library of playbooks for the questions that come up every day.

Try it free for 7 days See how it works

7 days free, then $149 a month. Join 500+ active members.

One-on-onecallsWeeklylive callsReseller BrainplaybooksAIsystemsPrivatestaff chatsSecondopinions on buysTrade showwalkthroughsAmazon InfluencerProgramBrick DynastyLEGO picksFlipAlertprice drops

How we run it

Sellers helping sellers.

The Buy Box started in 2019 to help friends and family start reselling: buying products where they're cheap, from clearance aisles, online sales, and wholesale suppliers, and selling them where they're worth more, mostly on Amazon. We don't promise anyone they'll get rich. Some members want a side hustle that covers a car payment. Others want to scale to big numbers. We help with either one. The owners still run their own selling businesses, with warehouses, staff, and real inventory on the line.

01
We've hit the same walls.
Staff talk through their own buys, pricing, cash flow, hiring, and slow months on calls and in chat. When you're stuck on any part of yours, open a ticket or DM staff for a straight opinion from someone who has been there.
02
We'd rather over-deliver.
Everything on this page comes with the membership, and the bar we hold ourselves to is simple: you should get more than $149 of help out of it every month.
03
Egos at the door.
Parents, teachers, students, people with day jobs, and full-time sellers, all in the same chat. Nobody talks down to you.
04
Built for whatever's next.
Most of us started on Amazon. Walmart, eBay, wholesale, the Amazon Influencer Program, and the business side all come up, and if you're selling somewhere else, ask anyway.

How it works

Learn to source it yourself, with people who answer.

Sourcing is finding products you can buy low and sell higher. Working sellers here teach you how, along with how to check a buy and run the business, and they answer the real questions that come up along the way. Nobody hands you a list or a finished business.

The whole loop, start to finish

FindOnline, in stores, or from wholesale suppliers
CheckDemand, price history, fees, and risk
BuyHow much, and when to pass
PrepLabel and box it for Amazon, or use a prep center
SellPrice it to win the sale, then handle returns
RepeatRestock the winners and scale what works

Find
Learn where to look.

Learn how to find products online, in stores, and through wholesale to resell. If you want to source together, book a one-on-one and do it on the call.
- Online and in stores
- Wholesale
- Sourcing one-on-ones
The whole loop, start to finish
- FindOnline, in stores, or from wholesale suppliers
- CheckDemand, price history, fees, and risk
- BuyHow much, and when to pass
- PrepLabel and box it for Amazon, or use a prep center
- SellPrice it to win the sale, then handle returns
- RepeatRestock the winners and scale what works
Check
Learn when to pass.

Every buy comes down to the same checks: demand, price history, fees, risk, and where else it could sell. The Reseller Brain has a playbook for each one, and on calls you hear experienced sellers run the checks out loud.
- Brain playbooks
- Advanced guides
- Call replays
Ask
Ask about whatever is in the way.

Not sure about a buy? Ask. Same for a brand Amazon won't approve you to sell, a product it won't let you list, a supplier who stopped replying, or a slow month. Open a ticket, DM staff, or book a one-on-one, and we'll help you work out what to do next.
- One-on-one calls
- Tickets and DMs
- Community chat
Grow
Keep going after the first wins.

Wholesale accounts, trade shows, hiring, the holiday rush, and slow months. The Amazon Influencer Program, if you want income that doesn't need inventory. Then systems: staff have built AI tools that source for them and handle their admin, and the Build with Chad calls send you home with the files to build your own.
- Growing
- Trade shows
- AI systems
- Slow months

Everything you get.

All of it comes with the membership. Use what fits how you sell.

One-on-one calls

Book 30 minutes with anyone on staff, up to 4 calls a month. These are full-time sellers. Bring a question, a problem, walk through a buy you're weighing, or source together on the call.

Live calls & replays

Live calls every week on a range of topics, from suppliers and holiday season prep to AI and running the business, plus guest sellers. Miss one and the replay is there.

The Reseller Brain

Our library of short, searchable playbooks. One page per question, the 30-second answer first, then the steps. Sourcing, checking a buy, running the business, and a full section on getting approved to sell in the brands and categories Amazon locks by default. It keeps growing as members bring new questions.

Build with Chad

AI is a big topic here. On the Build with Chad calls, Chad builds the tools he runs his own Amazon business on, live: sourcing agents, a cash flow dashboard, Claude wired into your Google Sheets. Each one comes with the files, so you start from a working project instead of a blank page. Replays and downloads live in Whop.

Partner tool

FlipAlert A2A Flips, free for members

FlipAlert watches Amazon for price drops all day. Its A2A Flips section (Amazon to Amazon) surfaces products selling on Amazon for less than they normally do, so you can buy them there and sell them back there at the usual price. Members get that section free. Pick a drop, run the checks you learned here, and buy from your desk.

A2A Flips section
Amazon price drops
Free for members

See FlipAlert

Our LEGO brand

Brick Dynasty

Our LEGO brand. Members get LEGO sets to buy and resell now, and sealed sets to hold until LEGO stops making them and prices climb. Brick Dynasty also runs an app with the only in-store LEGO stock checker, price tracking, collection tools, a discount list, and a retirement list, plus a weekly live show on YouTube and its own Discord.

Quick flips
Long-term holds
Retirement alerts
In-store stock checker

See Brick Dynasty

Wholesale and trade shows

Wholesale calls hosted by staff who buy from distributors themselves, plus in-person trade show walkthroughs. Learn how to work a show floor, open an account, and talk to a supplier like a buyer they want to keep.

Weekly leads raffle

A lead is a product someone already found and checked for you: where to buy it, what it costs, and what it sells for on Amazon. Some groups charge for lists of them. We give one away every week to 10 members as a bonus, and teach you to find your own the rest of the time.

Amazon Influencer Program

Earn on Amazon without buying inventory. You film short product videos, Amazon shows them on the listing, and you get a commission when they sell. Jamie does it himself, wrote the getting-started and approval guides, and hosts open AIP calls where you bring whatever you're stuck on.

Setup resources

A ZenBusiness discount for your LLC, plus our in-house business banking and insurance contacts.

United we sell.

Rookies and longtime sellers share the same chats. Ask about a product, a supplier, or a slow month, and people who have dealt with it chime in.

Try it free

500+active members

5,000+sellers helped since 2019

90+course modules

In our members' words

[I] joined with absolutely no knowledge of reselling. I didn’t even know selling on Amazon was possible. TBB helped me learn everything I needed. I wouldn’t be here if it wasn’t for such a strong community and fast help TBB has given me.

BreadThe Buy Box member

My business has been on the decline this year. I hit 1k sales yesterday for the first time since last year. Gotta say it’s def got a lot to do with me joining this group. It’s looking up!

phillycheeseThe Buy Box member

120 unit shipment going out took a week off big thanks to everyone for all the help always

EchefsteveThe Buy Box member

200k in my first 12 months of Amazon. Cheers to everyone here at TheBuyBox for making this possible.

allyswrldThe Buy Box member

Member experiences are individual results, not a promise of earnings. Sales are not profit.

$149 a month. Everything included.

Private mentoring usually costs thousands up front. Here it's one monthly price, and we have to earn it every month.

$149/ month

30-day money-back guarantee. If TBB isn't the right fit, you're covered.

Try it free

7 days free, then $149 a month. FlipAlert access covers its A2A Flips section, not the full FlipAlert product. Billing, renewal, refund, and cancellation terms are on the checkout page (Whop).

PACKING LIST
1 membership

Learn

Reseller Brain playbooks, guides, and course modulesincl.
Weekly live calls, guest sellers, and replaysincl.
One-on-one calls, up to 4 × 30 min/moincl.
Private chats with staffincl.

Source

Wholesale calls and trade show walkthroughsincl.
Weekly leads list raffle, 10 winnersincl.
FlipAlert A2A Flips accessincl.
Amazon brand and category approval guidesincl.
Amazon Influencer Program guides and callsincl.

Build

Seller community and topic chatsincl.
Build with Chad calls, replays, and project filesincl.
Brick Dynasty LEGO picksincl.
Business setup, banking, and insurance helpincl.
40% referral programincl.

Total$149.00 / mo after 7-day trial

What the FAQ.

Straight answers to what most people ask first.

Visit us on Whop

What is reselling, exactly?

You buy products where they're cheap and sell them where they're worth more. Clearance aisles, online sales, and wholesale suppliers on the buying side. Mostly Amazon on the selling side, where you can have Amazon store and ship everything for you. The skill is knowing what to buy, what to pay, and what to skip, and that's what we teach.

Why one flat price?

The owners make their living from their own selling businesses, not from The Buy Box. One monthly price covers everything on this page, and we try to over-deliver on it.

Do you provide leads?

Not as the main thing. A lead is a product someone else already found and checked: where to buy it, what it costs, and what it sells for. Some groups sell lists of them. We teach you to find your own, so you're never waiting on a list. The one exception is a free weekly raffle where 10 members win a leads list. Members also get FlipAlert's A2A Flips section and Brick Dynasty's LEGO picks.

Is this for beginners?

Yes. Plenty of members started at $0 with no idea how this works. Start with the beginner playbooks in the Reseller Brain, and ask anything. Experienced sellers lean on the one-on-ones, advanced guides, and holiday season calls.

Is this only for Amazon?

No. Amazon is the core of the training and most live calls. Staff also sell on Walmart, eBay, and Facebook Marketplace, and the owners run warehouses and teams. Business questions are fair game.

How much money do I need to start?

Some members start with $300 to $500. That has to cover the products, selling fees, and other costs. You can also start with items you already own, if you're allowed to sell them, and use that money to buy more products. If you'd rather not buy inventory at all, the Amazon Influencer Program is covered here too.

How much time does this take?

Many members have full-time jobs and kids and source on lunch breaks and early weekend mornings. Some go full-time. The help is there either way, but you have to use it. The members who get the most out of it post, book calls, and show up.

Do I need an LLC?

You can start as an individual. Setup guides are included, plus a ZenBusiness discount if you want an LLC. We're not your lawyer or your tax person, so get advice that fits your situation.

How does billing work?

Membership is billed through Whop, the checkout site. You get 7 days free, and a 30-day money-back guarantee once you're billed. Read the full terms there before you join.

Why is it called The Buy Box?

On Amazon, lots of sellers can offer the same product on one page. The Buy Box is the Add to Cart button, and whichever seller holds it gets the sale. Winning it is a big part of selling on Amazon, so we named the group after it.

Who is behind The Buy Box?

Working sellers. It started in 2019 as a way to help friends and family, opened to the public in 2021, and has helped 5,000+ sellers since. The staff all run their own businesses, and several started out as members. Meet the team.

Come learn the business.

Spend a week inside. Sit in on a live call, look around the chats, and ask the question you've been stuck on. If it's not for you, cancel before day 7.

Try it free for 7 days