One-on-one calls with full-time sellers, live calls every week, and the Reseller Brain, a searchable library of playbooks for the questions that come up every day.
The Buy Box started in 2019 to help friends and family start reselling. We don't promise anyone they'll get rich. Some members want a side hustle that covers a car payment. Others want to scale to big numbers. We help with either one. The owners still run their own selling businesses, with warehouses, staff, and real inventory on the line.
01
Ask us about your buys.
Staff talk through some of their own buys on calls and in chat. When you're weighing one of yours, open a ticket or DM staff for a straight opinion.
02
One price. We over-deliver on it.
Everything on this page comes with the membership. We've always tried to give more than $149 a month asks for, and we plan to keep it that way.
03
Egos at the door.
Parents, teachers, students, people with day jobs, and full-time sellers, all in the same chat. Nobody talks down to you.
04
Built for whatever's next.
Most of us started on Amazon. Walmart, eBay, wholesale, the Amazon Influencer Program, and the business side all come up, and if you're selling somewhere else, ask anyway.
How it works
Learn to source it yourself, with people who answer.
This isn't a leads group or a turnkey business. It's a group of working sellers who teach you to find products, check them, and run the business, and who answer the real questions that come up along the way.
What we teach you to check
DemandHow fast it actually sells
PriceWhat it has sold for, not just today
FeesWhat you keep after it sells
RiskReturns, competition, and selling limits
BackupWhere else it could sell
Find
Learn where to look.
Learn how to find products online, in stores, and through wholesale to resell. If you want to source together, book a one-on-one and do it on the call.
Where to look
What to check
Sourcing one-on-ones
What we teach you to check
DemandHow fast it actually sells
PriceWhat it has sold for, not just today
FeesWhat you keep after it sells
RiskReturns, competition, and selling limits
BackupWhere else it could sell
Check
Learn when to pass.
Every buy comes down to the same checks: demand, price history, fees, risk, and where else it could sell. The Reseller Brain has a playbook for each one, and on calls you hear experienced sellers run the checks out loud.
Brain playbooks
Advanced guides
Call replays
Ask
Ask about whatever is in the way.
Not sure about a buy? Ask. Same for an ungating rejection, a blocked listing, a supplier who stopped replying, or a slow month. Open a ticket, DM staff, or book a one-on-one, and we'll help you work out what to do next.
One-on-one calls
Tickets and DMs
Community chat
Grow
Keep going after the first wins.
Wholesale accounts, trade shows, hiring, Q4, and slow months. The Amazon Influencer Program, if you want income that doesn't need inventory. Then systems: staff have built AI tools that source for them and handle their admin, and live calls and guides show you how to build your own.
Growing
Trade shows
AI systems
Slow months
Everything you get.
All of it comes with the membership. Use what fits how you sell.
One-on-one calls
Book 30 minutes with anyone on staff, up to 4 calls a month. These are full-time sellers. Bring a question, a problem, walk through a buy you're weighing, or source together on the call.
Live calls & replays
Live calls every week on a range of topics, from suppliers and Q4 to AI and running the business, plus guest sellers. Miss one and the replay is there.
The Reseller Brain
Our library of short, searchable playbooks. One page per question, the 30-second answer first, then the steps. Sourcing, checking a buy, running the business, and a full ungating section for brands and categories that are locked by default. It keeps growing as members bring new questions.
Build with AI
AI is a big topic here. Staff have built systems that source for them and handle their admin work. Live calls and guides show you how to build your own.
Partner tool
FlipAlert A2A Flips, free for members
FlipAlert watches Amazon for price drops all day. Its A2A Flips section surfaces products that dropped on Amazon and can be bought there and resold there, and members get that section free. Pick a drop, run the checks you learned here, and buy from your desk.
Our LEGO brand. Members get picks to flip now and sealed sets to hold after they retire. Brick Dynasty also runs an app with the only in-store LEGO stock checker, price tracking, collection tools, a discount list, and a retirement list, plus a weekly live show on YouTube and its own Discord.
Dre hosts calls and has walked trade shows with members in person. He shows you how to work a show floor and how to talk to suppliers.
Weekly leads raffle
Every week, 10 members win the leads list for free. It's a bonus. The real goal is that you learn to find your own.
Amazon Influencer Program
Earn on Amazon without buying inventory. You film short product videos, Amazon shows them on the listing, and you get a commission when they sell. Jamie does it himself, wrote the getting-started and approval guides, and hosts open AIP calls where you bring whatever you're stuck on.
Setup resources
A ZenBusiness discount for your LLC, plus our in-house business banking and insurance contacts.
United we sell.
Rookies and longtime sellers share the same chats. Ask about a product, a supplier, or a slow month, and people who have dealt with it chime in.
[I] joined with absolutely no knowledge of reselling. I didn’t even know selling on Amazon was possible. TBB helped me learn everything I needed. I wouldn’t be here if it wasn’t for such a strong community and fast help TBB has given me.
BreadThe Buy Box member
My business has been on the decline this year. I hit 1k sales yesterday for the first time since last year. Gotta say it’s def got a lot to do with me joining this group. It’s looking up!
phillycheeseThe Buy Box member
120 unit shipment going out took a week off big thanks to everyone for all the help always
EEchefsteveThe Buy Box member
200k in my first 12 months of Amazon. Cheers to everyone here at TheBuyBox for making this possible.
allyswrldThe Buy Box member
Member experiences are individual results, not a promise of earnings. Sales are not profit.
$149 a month. Everything included.
Private mentoring usually costs thousands up front. Here it's one monthly price, and we have to earn it every month.
$149/ month
30-day money-back guarantee. If TBB isn't the right fit, you're covered.
7 days free, then $149 a month. FlipAlert access covers its A2A Flips section, not the full FlipAlert product. Billing, renewal, refund, and cancellation terms are on the checkout page (Whop).
PACKING LIST 1 membership
Learn
Reseller Brain playbooks, guides, and course modulesincl.
Weekly live calls, guest sellers, and replaysincl.
The owners make their living from their own selling businesses, not from The Buy Box. One monthly price covers everything on this page, and we try to over-deliver on it.
Do you provide leads?
No. We're not a leads group or a turnkey business. We teach you to source and run it yourself, so you're never stuck waiting on a list. The one leads perk is a free weekly raffle: 10 members win the leads list each week. Members also get free access to FlipAlert's A2A Flips section and Brick Dynasty's LEGO picks.
Is this for beginners?
Yes. Plenty of members started at $0 with no idea how this works. Start with the beginner playbooks in the Reseller Brain, and ask anything. Experienced sellers lean on the one-on-ones, advanced guides, and Q4 calls.
Is this only for Amazon?
No. Amazon is the core of the training and most live calls. Staff also sell on Walmart, eBay, and Facebook Marketplace, and the owners run warehouses and teams. Business questions are fair game.
How much money do I need to start?
Some members start with $300 to $500. That has to cover the products, selling fees, and other costs. You can also start with items you already own, if you're allowed to sell them, and use that money to buy more products. If you'd rather not buy inventory at all, the Amazon Influencer Program is covered here too.
How much time does this take?
Many members have full-time jobs and kids and source on lunch breaks and early weekend mornings. Some go full-time. The help is there either way, but you have to use it. The members who get the most out of it post, book calls, and show up.
Do I need an LLC?
You can start as an individual. Setup guides are included, plus a ZenBusiness discount if you want an LLC. We're not your lawyer or your tax person, so get advice that fits your situation.
How does billing work?
Membership is billed through Whop, the checkout site. You get 7 days free, and a 30-day money-back guarantee once you're billed. Read the full terms there before you join.
Who is behind The Buy Box?
Working sellers. It started in 2019 as a way to help friends and family, opened to the public in 2021, and has helped 5,000+ sellers since. The staff all run their own businesses, and several started out as members. Meet the team.
Come learn the business.
Spend a week inside. Sit in on a live call, look around the chats, and ask the question you've been stuck on. If it's not for you, cancel before day 7.
