The Buy Box Try it free
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Learn to resell
from sellers who
do it full time.

Reselling is buying products for less than they sell for, then selling them on Amazon, Walmart, eBay, or wherever they're worth the most. The Buy Box is where you learn to do it well, with people who answer your questions on calls and in chat every week.

Try it free for 7 days See how it works

7 days free, then $149 a month. Join 500+ active members.

One-on-onecallsWeeklylive callsReseller BrainplaybooksBuild with ChadAI callsPrivatestaff chatsSecondopinions on buysTrade showwalkthroughsAmazon InfluencerProgramBrick DynastyLEGO picksFlipAlertprice drops
How we run it

Sellers helping sellers.

The Buy Box started in 2019 to help friends and family start reselling. We don't promise anyone they'll get rich. Some members want a side hustle that covers a car payment. Others want to scale to big numbers. We help with either one. The owners still run their own selling businesses, with warehouses, staff, and real inventory on the line.

  1. 01

    We've hit the same walls.

    Staff talk through their own buys, pricing, cash flow, hiring, and bad quarters on calls and in chat. When you're stuck on any part of yours, message staff privately for a straight opinion from someone who has been there.

  2. 02

    We'd rather over-deliver.

    Everything on this page comes with the membership, and the bar we hold ourselves to is simple: you should get more than $149 of help out of it every month.

  3. 03

    Egos at the door.

    Parents, teachers, students, people with day jobs, and full-time sellers, all in the same chat. Nobody talks down to you.

  4. 04

    Built for whatever's next.

    Amazon, Walmart, eBay, wholesale, the Amazon Influencer Program, and the business side all have staff who do them. If you're selling somewhere else, ask anyway.

How it works

Learn the business, with people who answer.

You can learn this alone from YouTube. It's slower, and nobody tells you when you're about to make an expensive mistake. Here, working sellers teach you to find products, check a buy, and run the business, and they answer the real questions that come up along the way. Nobody hands you a list or a finished business.

  1. Find

    Learn where to look.

    Learn how to find products online, in stores, and through wholesale to resell. If you want to source together, book a one-on-one and do it on the call.

    • Online and in stores
    • Wholesale
    • Sourcing one-on-ones

    The whole loop, start to finish

    • FindOnline, in stores, or from wholesale suppliers
    • CheckDemand, price history, fees, and risk
    • BuyHow much, and when to pass
    • PrepLabel and box it yourself, or use a prep center
    • SellPrice it to win the sale, then handle returns
    • RepeatRestock the winners and scale what works
  2. Check

    Learn when to pass.

    Every buy comes down to the same checks: demand, price history, fees, risk, and where else it could sell. The Reseller Brain has a playbook for each one, and on calls you hear experienced sellers run the checks out loud.

    • Brain playbooks
    • Advanced guides
    • Call replays
  3. Ask

    Ask about whatever is in the way.

    Not sure about a buy? Ask. Same for a brand Amazon won't approve you to sell, a product it won't let you list, a supplier who stopped replying, or a slow month. Message staff privately or book a one-on-one, and we'll help you work out what to do next.

    • One-on-one calls
    • Private messages to staff
    • Community chat
  4. Grow

    Keep going after the first wins.

    Wholesale accounts, trade shows, hiring, the holiday rush, and slow months. The Amazon Influencer Program, if you want income that doesn't need inventory. Then systems: staff have built AI tools that source for them and handle their admin, and the Build with Chad calls send you home with the files to build your own.

    • Growing
    • Trade shows
    • AI systems
    • Slow months

Everything you get.

All of it comes with the membership. Use what fits how you sell.

One-on-one calls

Book 30 minutes with anyone on staff, up to 4 calls a month. These are full-time sellers. Bring a question, a problem, walk through a buy you're weighing, or source together on the call.

Live calls & replays

Live calls every week on a range of topics, from suppliers and holiday season prep to AI and running the business, plus guest sellers. Miss one and the replay is there.

The Reseller Brain

Our library of short, searchable playbooks. One page per question, the 30-second answer first, then the steps. Sourcing, checking a buy, running the business, and a full section on getting approved to sell in the brands and categories Amazon locks by default. It keeps growing as members bring new questions.

Build with Chad

AI is a big topic here. On the Build with Chad calls, Chad builds the tools he runs his own Amazon business on, live: sourcing agents, a cash flow dashboard, Claude wired into your Google Sheets. Each one comes with the files, so you start from a working project instead of a blank page. Replays and downloads live in Whop.

Partner tool

FlipAlert Price drops, free for members

FlipAlert watches Amazon for price drops all day. Its A2A Flips section (Amazon to Amazon) surfaces products selling on Amazon for less than they normally do, so you can buy them there and sell them back there at the usual price. Members get that section free. Pick a drop, run the checks you learned here, and buy from your desk.

  • A2A Flips section
  • Amazon price drops
  • Free for members
See FlipAlert
Our LEGO brand

Brick Dynasty

Members get LEGO sets to buy and resell now, and sealed sets to hold until LEGO stops making them and prices climb. Brick Dynasty also runs an app with the only in-store LEGO stock checker, price tracking, collection tools, a discount list, and a retirement list, plus a weekly live show on YouTube and its own Discord.

  • Quick flips
  • Long-term holds
  • Retirement alerts
  • In-store stock checker
See Brick Dynasty

Wholesale and trade shows

Wholesale calls hosted by staff who buy from distributors themselves, plus in-person trade show walkthroughs. Learn how to work a show floor, open an account, and talk to a supplier like a buyer they want to keep.

Weekly leads raffle

A lead is a product someone already found and checked for you: where to buy it, what it costs, and what it sells for. Some groups charge for lists of them. We give one away every week to 10 members as a bonus, and teach you to find your own the rest of the time.

Amazon Influencer Program

Earn on Amazon without buying inventory. You film short product videos, Amazon shows them on the listing, and you get a commission when they sell. Jamie does it himself, wrote the getting-started and approval guides, and hosts open AIP calls where you bring whatever you're stuck on.

Getting set up

Forming a company, opening a business bank account, getting insured. We have a discount with ZenBusiness, a service that files your LLC paperwork for you, plus the banking and insurance contacts our own businesses use.

United we sell.

Rookies and longtime sellers share the same chats. Ask about a product, a supplier, or something that stopped selling, and people who have dealt with it chime in.

Try it free
500+active members
5,000+sellers helped since 2019
2 hrsof one-on-one calls with staff, every month

In our members' words

[I] joined with absolutely no knowledge of reselling. I didn’t even know selling on Amazon was possible. TBB helped me learn everything I needed. I wouldn’t be here if it wasn’t for such a strong community and fast help TBB has given me.

BreadThe Buy Box member

My business has been on the decline this year. I hit 1k sales yesterday for the first time since last year. Gotta say it’s def got a lot to do with me joining this group. It’s looking up!

phillycheeseThe Buy Box member

120 unit shipment going out took a week off big thanks to everyone for all the help always

EchefsteveThe Buy Box member

200k in my first 12 months of Amazon. Cheers to everyone here at TheBuyBox for making this possible.

allyswrldThe Buy Box member

Member experiences are individual results, not a promise of earnings. Sales are not profit.

$149 a month. Everything included.

One monthly price for everything on this page, and we have to earn it every month.

$149/ month

No contract. Cancel anytime. 30-day money-back guarantee if TBB isn't the right fit.

Try it free

7 days free, then $149 a month. FlipAlert access covers its A2A Flips section, not the full FlipAlert product. Billing, renewal, refund, and cancellation terms are on the checkout page (Whop).

The Buy BoxPACKING LIST
1 membership

Learn

  • Reseller Brain playbooks and guidesincl.
  • Weekly live calls, guest sellers, and replaysincl.
  • One-on-one calls, up to 4 × 30 min/moincl.
  • Private chats with staffincl.

Source

  • Wholesale calls and trade show walkthroughsincl.
  • Weekly leads list raffle, 10 winnersincl.
  • FlipAlert A2A Flips accessincl.
  • Amazon brand and category approval guidesincl.
  • Amazon Influencer Program guides and callsincl.

Build

  • Seller community and topic chatsincl.
  • Build with Chad calls, replays, and project filesincl.
  • Brick Dynasty LEGO picksincl.
  • Business setup, banking, and insurance helpincl.
  • 40% referral programincl.
Total$149.00 / mo after 7-day trial

Questions people ask before they join.

Here's what we tell them.

Visit us on Whop
What is reselling, exactly?

You buy products where they're cheap and sell them where they're worth more. Clearance aisles, online sales, and wholesale suppliers on the buying side. Amazon, Walmart, eBay, or wherever it's worth the most on the selling side. The skill is knowing what to buy, what to pay, and what to skip, and that's what we teach.

Is there anything else to buy once I'm in?

Everything on this page is in the $149. The owners make their living from their own selling businesses, not from The Buy Box, so the membership is built to over-deliver on its own. Now and then we've offered something extra, like a leads list or a seasonal program, and if we do again it's optional and the membership doesn't lose anything.

Do you provide leads?

Not as the main thing. A lead is a product someone else already found and checked: where to buy it, what it costs, and what it sells for. Some groups sell lists of them. We teach you to find your own, so you're never waiting on a list. The one exception is a free weekly raffle where 10 members win a leads list. Members also get FlipAlert's A2A Flips section and Brick Dynasty's LEGO picks.

Is this for beginners?

Yes. Plenty of members started at $0 with no idea how this works. Start with the beginner playbooks in the Reseller Brain, and ask anything. Experienced sellers lean on the one-on-ones, advanced guides, and holiday season calls.

Is this only for Amazon?

No. Amazon is where most members sell today, so most calls start there. Walmart, eBay, wholesale, the Amazon Influencer Program, and Facebook Marketplace all have staff who do them, and the owners run warehouses and teams. Business questions are fair game.

How much money do I need to start?

Some members start with $300 to $500. That has to cover the products, selling fees, and other costs. You can also start with items you already own, if you're allowed to sell them, and use that money to buy more products. If you'd rather not buy inventory at all, the Amazon Influencer Program is covered here too.

How much time does this take?

Many members have full-time jobs and kids and source on lunch breaks and early weekend mornings. Some go full-time. The help is there either way, but you have to use it. The members who get the most out of it post, book calls, and show up.

Do I need an LLC?

You can start as an individual. Setup guides are included, plus a discount with ZenBusiness, a service that files the LLC paperwork for you, if you want one. We're not your lawyer or your tax person, so get advice that fits your situation.

How does billing work?

Membership is billed through Whop, the checkout site. You get 7 days free, and a 30-day money-back guarantee once you're billed. Read the full terms there before you join.

Why is it called The Buy Box?

On Amazon, lots of sellers can offer the same product on one page. The Buy Box is the Add to Cart button, and whichever seller holds it gets the sale. Winning it is a big part of selling on Amazon, so we named the group after it.

Who is behind The Buy Box?

Working sellers. It started in 2019 as a way to help friends and family, opened to the public in 2021, and has helped 5,000+ sellers since. The staff all run their own businesses, and several started out as members. Meet the team.

Come learn the business.

Spend a week inside. Sit in on a live call, look around the chats, and ask the question you've been stuck on. If it's not for you, cancel before day 7.

Try it free for 7 days

Meet The Buy Box