7 days free, then $149 a month. Join 500+ active members.
One-on-onecallsLivesourcingQ4strategy callsAIbuild callsPrivatestaff chatsSecondopinions on buysTrade showwalkthroughsBrick DynastyLEGO callsFlipAlertincludedOne-on-onecallsLivesourcingQ4strategy callsAIbuild callsPrivatestaff chatsSecondopinions on buysTrade showwalkthroughsBrick DynastyLEGO callsFlipAlertincluded
How we run it
Run by sellers. Priced for sellers.
The Buy Box started in 2019 to help friends and family start reselling. The owners still run their own businesses, with warehouses, staff, and real inventory on the line. They make their money there. The Buy Box is where they help.
01
Nothing held back.
Staff show what they bought, where they found it, and what went wrong. Live calls cover real numbers, not highlight reels.
02
No upsells. Ever.
One flat price gets you everything. Owners have turned down $250 an hour for one-on-one coaching to keep it that way.
03
Egos at the door.
Parents, teachers, students, people with day jobs, and eight-figure sellers, all in the same chat. Nobody talks down to you.
04
Built for whatever's next.
Amazon is where most of us started. Walmart, eBay, wholesale, and the business side all come up, and if you're running something else, ask anyway.
How it works
Get help before it costs you.
Most expensive mistakes happen alone. Here's how members avoid them.
What we teach you to check
DemandHow fast it actually sells
PriceWhat it has sold for, not just today
FeesWhat you keep after it sells
RiskReturns, competition, and selling limits
BackupWhere else it could sell
Find
Watch it done live.
Staff source on camera in stores, online, and with wholesale suppliers. You see what they pick up, what they put back, and why.
Live sourcing calls
Where to look
What to check
What we teach you to check
DemandHow fast it actually sells
PriceWhat it has sold for, not just today
FeesWhat you keep after it sells
RiskReturns, competition, and selling limits
BackupWhere else it could sell
Check
Learn when to pass.
The beginner course teaches the checks: demand, price history, fees, risk, and where else it could sell. Then you hear experienced sellers run them out loud on calls.
Beginner course
Advanced guides
Call replays
Ask
Get a second opinion first.
Book a call with someone who has bought that product, or one like it. Or post it in the Discord and get answers from sellers a few steps ahead of you.
One-on-one calls
Private questions
Community chat
Grow
Keep going after the first wins.
Wholesale accounts, trade shows, hiring, Q4, slow months. And AI calls where you build your own trackers and buy sheets. No coding background needed.
Growing
Trade shows
AI systems
Slow months
Everything you get.
No add-ons, no tiers. Use what fits how you sell.
One-on-one calls
Book 30 minutes with anyone on staff, up to 4 calls a month, even during the trial. These are full-time sellers, and there's no extra charge for their time.
Live calls & replays
Live calls every week on sourcing, suppliers, Q4, and running the business, plus guest sellers doing seven and eight figures. Miss one and the replay is there.
Courses & guides
90+ modules. A beginner course that takes you from zero to your first sales, then deeper guides on everything from repricing to selling books.
Build with AI
Members have built buy sheets that fill themselves from their receipts and dashboards that tell them when to reorder. On live calls we show you how, step by step.
Included software
FlipAlert $97/mo value, included
Our Amazon price-drop software, built by Amazon sellers. It watches for drops and sends the ones worth a look to Discord, so you can buy low and resell on Amazon or anywhere else.
Our LEGO investing team. Some picks are cheap enough to flip now, others are sealed sets worth holding after LEGO retires them. Most come with the reasoning written out.
[I] joined with absolutely no knowledge of reselling. I didn’t even know selling on Amazon was possible. TBB helped me learn everything I needed. I wouldn’t be here if it wasn’t for such a strong community and fast help TBB has given me.
BreadThe Buy Box member
My business has been on the decline this year. I hit 1k sales yesterday for the first time since last year. Gotta say it’s def got a lot to do with me joining this group. It’s looking up!
phillycheeseThe Buy Box member
120 unit shipment going out took a week off big thanks to everyone for all the help always
EEchefsteveThe Buy Box member
200k in my first 12 months of Amazon. Cheers to everyone here at TheBuyBox for making this possible.
allyswrldThe Buy Box member
Member experiences are individual results, not a promise of earnings. Sales are not profit.
$149 a month. Everything included.
Private mentoring usually costs thousands up front. Here it's one monthly price, and we have to earn it every month.
$149/ month
30-day money-back guarantee. If TBB isn't the right fit, you're covered.
7 days free, then $149 a month. The trial is full access, including one-on-one calls. FlipAlert alone is normally $97 a month. Billing, renewal, refund, and cancellation terms are on the checkout page (Whop).
The owners make their living from their own selling businesses, not from The Buy Box. We price it as low as we can and still pay a great team and build the software. No high-ticket tier is coming.
Do you provide leads?
Some: vetted wholesale suppliers, clearance finds, a weekly online deals drawing, FlipAlert alerts, and Brick Dynasty LEGO calls. But we're not a lead group. The goal is that you can find your own, so you're never stuck waiting on a list.
Is this for beginners?
Yes. Plenty of members started at $0 with no idea how this works. Start with the beginner course and ask anything. Experienced sellers lean on the one-on-ones, advanced guides, and Q4 calls.
Is this only for Amazon?
No. Amazon is the core of the course and most live calls. Staff also sell on Walmart, eBay, and Facebook Marketplace, and the owners run warehouses and teams. Business questions are fair game.
How much money do I need to start?
Some members start with $300 to $500. That has to cover the products, selling fees, and other costs. You can also start with items you already own, if you're allowed to sell them, and use that money to buy more products.
How much time does this take?
Many members have full-time jobs and kids and source on lunch breaks and early weekend mornings. Some go full-time. The help is there either way, but you have to use it. The members who get the most out of it post, book calls, and show up.
Do I need an LLC?
You can start as an individual. Setup guides are included, plus a ZenBusiness discount if you want an LLC. We're not your lawyer or your tax person, so get advice that fits your situation.
How does billing work?
Membership is billed through Whop, the checkout site. You get 7 days free, and a 30-day money-back guarantee once you're billed. Read the full terms there before you join.
Who is behind The Buy Box?
Working sellers. It started in 2019 as a way to help friends and family, opened to the public in 2021, and has helped 5,000+ sellers since. The staff all run their own businesses, and several started out as members. Meet the team.
See what you've been missing.
Spend a week inside. Book a one-on-one, sit in on a live call, and ask the question you've been stuck on. If it's not for you, cancel before day 7.
